WYETH CONSUMER HEALTHCARE

Product: Caltrate

Campaign: It’s you and it’s now

Purpose: To emphasize the importance of consuming calcium supplements to help prevent osteoporosis. The consumer was informed about the myths and realities of osteoporosis. The campaign was developed for the Caribbean islands.

Advertising Media: Newspapers, Magazines, Radio and Billboards with the different Caribbean islands.

Other: Promoted through doctors' offices and seminars.


Print
Dashboard
KreativeAd

Outdoor
KreativeAd