Product: Toll House Cookie and Nescafe Coffee

Campaign: The Ideal Couple

Purpose: The advertising campaign was undertaken to increase the sales of Toll House cookies and Nescafe coffee in Wendy’s fast food restaurants. This combo was offered to consumers as The ideal couple and the new flavor of the Macadamia Cookie was highlighted also.

Advertising Media: VEA and TV Guía Magazines, Bus Shelters in universities and closest stops to the Wendy 's Restaurants.

Other: Promotion in Wendy's Restaurants (Posters, danglers and table tents).