Products: Doña Luisa pork and chicken “pasteles”/savory pies, Doña Luisa’s beef and crab “Alcapurrias”.
Purpose: The pasteles/savory pies and the alcapurria fritters are typical dishes at the Puerto Rican table. The pasteles are consumed more at Christmas time, the fritters are consumed throughout the year. Both products are difficult to make at home. Many people prefer to buy them already prepared. When the packaging for these products was designed there was no competition in the market, referring to product ready to eat and sold at supermarkets.