Products: La Cremita Corn Flour Hot Cereal, Instant Oatmeal, Cinnamon Instant Oatmeal
Purpose: Product aimed at the whole family. It is eaten more during breakfast time. One of the main benefits is that it helps to lower cholesterol, and it’s recommended by health specialists. Amapola’s La Cremita won the Quality Excellence award from the APPR in 1999. The redesign of the La Cremita packaging besides being more attractive, gave the product higher durability and it is easier to store. Given the importance of having a nutritional breakfast, Molinos de Puerto Rico’s Amapola decided to expand its line in the market with the introduction of Amapola’s Oatmeal with Cinnamon and Amapola’s Oatmeal without Cinnamon. Its striking design follows the same line as Amapola’s La Cremita.