Product: Amapola’s Oatmeal
Campaign: He has Amapola’s Oatmeal and La Cremita Corn Flour Hot Cereal for breakfast
Purpose: To inform consumers of the Amapola’s Oatmeal product launch. We worked through three different markets in this campaign: utilizing a grandfather, a young professional and children. It was the first time a 100-year old model/talent was used for an advertising campaign. We chose Mr. Pastor Soto because he attributes his longevity to the consumption of oats and corn cereal since childhood.
Advertising Media: National Newspapers, Magazines, Radio and Billboards.
Other: Promotions in schools and supermarkets.