Product: Amapola Flour
Campaign: "Comparte tu momento Amapola"
Purpose: Inform the consumer about the launch of the new Amapola flour packaging. The advertising campaign included Chef Mari Blanca presenting new uses of Amapola flours through recipes presented on YouTube and social media.
Advertising Media: National newspapers, magazines, billboards and social media
Other media: Promotions in conventions and supermarkets.